Our MSc in Management (with specialism in Marketing) is an intensive one-12 months programme that provides you a unique alternative to explore your interest in marketing whereas gaining a thorough grounding within the core theories and ideas which can be central to a career in management at present. Students who’re more interested in math and finance may contemplate a significant in Accounting , whereas those that love interacting with individuals should contemplate a serious in General Sales & Marketing or Hospitality Management There are many more choices to these involved within the Business field. By the end of the module you should have a knowledge of the position of promoting inside organisations and within society, and of the principles of selling management.
The module offers three mission choices – a work-based study route enabling you to relate the challenge to a current employer, or a ‘consultancy project’ option the place you discover a client who has a advertising downside that you feel you’ll be able to solve; or a conventional dissertation involving both the speculation and apply of marketing.
Customers now count on to enter into a dialog with organisations, thus altering the monologue right into a dialogue – a two method dialog – and technological advances within marketing now allow organisations to raised identify and reach potential customers. We train students how these factors take effect at native, national and international ranges upon the strategy, behaviour, management and sustainability of organisations.
By the top of the module you will perceive the value of a advertising focus to both buyer and provider, and analyse what marketing can contribute to each individual and organisational customers. There can also be the City Trading Room, which options state-of-the-art inventory market tracking tools, maintaining you up to date with all of the monetary comings and goings of the London Stock Exchange and Wall Street. In the second half of the module, you’ll be launched to foundational topics in advertising and marketing management.
This module examines the management ideas and practices associated to product and service branding, particularly the detailed underpinning essential to understand the building blocks of brand management and constructing model equity while educating the abilities wanted to critically analyse, consider and create an integrated advertising communications plan.