Our MSc in Management (with specialism in Marketing) is an intensive one-yr programme that provides you a singular opportunity to explore your interest in advertising while gaining a radical grounding in the core theories and ideas which might be central to a profession in administration as we speak. We also have accreditation from CIM, with two Marketing pathway modules mapped to the CIM Level 6 Diploma in Professional Marketing, achieving the utmost number of exemptions from the CIM Diploma. Former college students are employed in managerial positions across the globe, including land management (Kenya), manufacturing (China), HR (Germany), finance (Canada), insurance (France) and instructing (India, UK and Sri Lanka). On completion of this course, you’ll have the chance to attend a 4-day block module course which can prepare you to sit the 2 further exams required to attain the Diploma along with your Masters degree.
A main within the enterprise discipline will train students about the means of to buying, promoting, producing and marketing goods. You’ll acquire an understanding of strategic management and appreciate the interrelated dynamics of both strategic and organisational analysis and follow. Brands are strategic property, and as such a advertising manager ought to acquire the implicit and explicit expertise that can assist him/her to maximise the profitability of a brand. This course will offer you the theories, ideas and follow of marketing communications.
In the primary 5 weeks, you can be launched to the definition of selling, the role of marketing inside organisations, the value of selling within organisations and society, the history of promoting, the position of selling in constructing the patron society, and the connection that advertising has with society (i.e. marketing ethics, and sustainability).
You’ll change into knowledgeable in realizing the best way to make an organization stand out from the competition, developing progressive model and communications plans, whereas additionally developing skills in digital advertising within the remaining stage of the course. The module covers topics resembling monetary statements analysis, budgeting, cost-profit evaluation, time worth money, investment appraisal, working capital management, sources of capital and selection of capital construction.
You’ll then analyse the marketing course of by way of a review of the advertising and marketing mix principles i.e. the 4Ps (Product, Place, Promotion, Price). You will then discover the integrated advertising and marketing communication methods and the advertising communication combine as a way to perceive how the communication course of happens as in integration of strategies, content and channel. In the final a part of this part, you’ll look into digital marketing and social media advertising and marketing.