The School offers a range of undergraduate and postgraduate courses in business, management, marketing, human assets, mission management, finance, financial planning, and dual administration / IT. Our courses are accredited with trade associations such because the Australian Human Resource Institute, ASIC and Financial Planning Australia and recognised by the Australian Marketing Institute and the Project Management Institute. Other graduates have diversified into sales, recruitment and finance; some are studying for skilled marketing qualifications while working and some have decided to continue their studies to MSc stage, at Lancaster and different universities. You might be uncovered to a wide range of theories and actual life case studies and can learn to evaluate the strengths and weaknesses of promoting communication campaigns and create your individual advertising and marketing communications plans. Finally, to assist the development of a strong neighborhood of Marketing students.
You will study the importance of product management and new products within firms, practical approaches to product and innovation administration and the core rules of recent product growth. You will discover the affect of marketing orientation on retail business performance and develop your understanding of the problems related to lack of differentiation. Graduates have gone on to positions as Marketing Executives, Marketing Management trainees and Management and Marketing Officers. This allows the development of not solely a powerful major in Marketing however a strong minor in different topic areas that you’re keen about.
The Department of Management and Marketing fosters development in both data and knowledge in areas of Management and Marketing. This module will provide you with a good understanding of core advertising administration ideas and how these are utilized to shoppers, industrial services and organisations, each from a theoretical and a practical standpoint.
In the second half of the module, you’ll be launched to foundational topics in advertising management. This implies that the power to glean information from such information is a key management ability, one which employers and organisations like the Confederation of British Industry determine as vital to business success.
This module explores, in depth, the core theories referring to Consumer Behaviour (each pre-and submit-consumption) and applies them in a variety of differing advertising contexts. Building on the information of knowledge-driven, built-in digital campaign planning, the module introduces college students to strategic elements of the continuing digitalization of selling actions. Both work and management are carried out by individuals, the human sources of the organisation. In addition you’ll discover ways to manage others and promote services and products.