We are delighted to announce that Birmingham Business School’s BSc Business Management with Marketing programme has been awarded with the Chartered Institute of Marketing’s (CIM’s) Graduate Gateway The Graduate Gateway gives students a singular alternative to stand out from different marketing graduates by achieving CIM skills alongside their advertising degree. You’ll be taught by extremely certified module tutors with significant skilled follow experience in a spread of administration and advertising roles, including international advertising and marketing, marketing administration, digital advertising and advertising consultancy. Customers are at the coronary heart of every business, and advertising places you at the centre of company technique and its software.
OpportUNIty: Student Jobs on Campus ensures that our college students are given a primary alternative to fill many half-time temporary positions within the University. All of our Management pathways have skilled accreditation from CMI, as well as ensuring the courses are related and cutting edge, it means also means you’ll receive a CMI QCF Level 7 Certificate along with the Masters diploma upon graduating. This module introduces college students to the state-of-the artwork in advertising and marketing strategy formulation.
This module will examine product administration and product innovation strategies throughout the advertising process. If you’re unable to make use of the web type for any purpose, you possibly can complete our PDF application form as an alternative. We offer further information on doable postgraduate monetary support This consists of the type of loans, grants and scholarships accessible each from the federal government and from Birmingham City University. In addition you will learn how to handle others and promote services.
The module gives three project options – a piece-based study route enabling you to narrate the undertaking to a current employer, or a ‘consultancy mission’ option where you discover a client who has a advertising problem that you really feel you’ll be able to solve; or a traditional dissertation involving each the speculation and follow of promoting. You shall be challenged to make use of different social media and digital marketing tools throughout the course, in order to mix concept with apply.
In the primary five weeks, you will likely be launched to the definition of promoting, the role of marketing inside organisations, the worth of selling inside organisations and society, the historical past of selling, the position of marketing in setting up the patron society, and the connection that marketing has with society (i.e. advertising ethics, and sustainability).